Small Business Weekly Podcast — Episode 529 (11:12)
Creating intentional, differentiated sales strategies is key to driving sustainable business growth in today’s competitive landscape.
On the latest episode of The Small Business Weekly Podcast (051326), Michael Rogers talks with Michael Koory, owner of growth advisory firm Blue Salesfly in Grand Rapids and a leader within the Small Business Association of Michigan, about how businesses can unlock new opportunities through creative and strategic approaches to sales.
Blue Salesfly helps CEOs and company owners take a fresh look at their growth potential by blending strategic thinking with hands-on sales expertise. Koory explains that his approach is rooted in “blue sky” thinking—helping businesses move beyond their current state to identify new, untapped opportunities for expansion.
Koory’s background in sales, combined with his passion for innovative problem-solving, shapes the firm’s unique approach. By encouraging leaders to think differently about their markets and sales processes, he works with clients to develop strategies that are both practical and forward-looking.
“I put three of my favorite things together in the name of the business,” Koory says. “Blue ocean or blue sky thinking to help clients see where they could be growing. Sales has been my career so I love selling, and fly fishing is a passion of mine.”
Rather than relying on one-size-fits-all solutions, Koory emphasizes the importance of tailoring sales strategies to each business’s goals, strengths, and market conditions. By combining creativity with a strong foundation in sales fundamentals, companies can build more effective pathways to growth.
Listen to The Small Business Weekly Podcast – Episode 529 and hear the full conversation with Michael Koory.
About the Small Business Weekly Podcast
The Small Business Weekly Podcast, presented by the Small Business Association of Michigan, delivers a new interview with an entrepreneurial expert each week – featuring practical advice and success stories designed to support and inspire Michigan’s small business community.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.