Sales & Marketing

Pure Michigan Business Connect (PMBC) is a multi-billion dollar public/private initiative developed by the Michigan Economic Development Corporation (MEDC) in 2011 that introduces Michigan companies to opportunities that help them grow and expand. 

PMBC’s mission is to help Michigan businesses grow by:

  • Connecting local, national and global purchasers to Michigan suppliers by offering customized procurement or joint venture matchmaking searches, summits and buyer tours.
  • Partnering with local and national purchasers to organize dedicated buyer-supplier matchmaking events.
  • Delivering full concierge services to businesses to help find the right connections.
  • Offering dedicated international trade services for Michigan businesses who want to start or expand export activities.

More Details on Pure Michigan Business Connect (PMBC)

pmbc.connect.space

See how PMBC can help you forge partnerships and grow your business by creating an account in the “PMBC Community”.  The PMBC Community is an online and mobile business-to-business platform linking Michigan companies with private sector procurement opportunities and business services available from other Michigan companies.  Michigan businesses may learn more about the platform and register at no cost. 

Here are a just few benefits to joining the PMBC Community:

  • Connect with other businesses in the Community
  • Apply to attend and participate in matchmaking procurement events
  • Add your own company’s procurement needs
  • Schedule 1:1 meetings with other companies

Instructions on Creating an Account:

  1. Go to pmbc.connect.space and click “Sign Up Now”.
     
  2. Complete the registration steps to create your personal and company profiles. Please note that if anyone from your company has created an account before you, your company may already be created. In that case you’ll simply select it from the options that show up when you begin typing your company’s name.
     
  3. Don’t forget to download the mobile PMBC app from the iOS App Store and Google Play stores by searching for “PMBC”, allowing you to access your account from your phone and interact with other businesses during events!

EasyDNNNews

Speaker of the House Jase Bolger announced as keynote speaker for SBAM’s June 21 annual meeting in Lansing

Join with hundreds of your fellow small business owners to hear Speaker of the House Jase Bolger tell his story of entrepreneurial and political success. SBAM’s 43rd Annual Meeting & Networking Luncheon will take place Thurs., June 21 from 11:30 a.m.  – 1:30 p.m. at the Lansing Center. Individual tickets are $45 ($60 after June 1) and tables are $350. Please join us for a great program focusing on small business growth and success! Registration information can be found here.

Small business marketing insights from Larry Eiler, 2012 U.S. SBA/Michigan Journalist of the Year

Small business marketing insights from Larry Eiler, 2012 U.S. Small Business Administration/Michigan Journalist of the Year. Also, promoting Detroit entrepreneurs with Josh and Kim Mango of eDetroit. And, profiles of MI 50 Companies to Watch Logic Solutions Inc. and Team Support Services.

Listen Wednesday at 10 a.m., 3 p.m. and 8 p.m. on the 
Michigan Business NetworkSBAM members can log in and listen to archived programs anytime on a PC or mobile device by going to the Business Next show page.   

Steven Strauss: Business and product names

Question:
I just bought the family business from my father. It has been in our family for three generations and I think the business and the brand desperately need some updating. My dad hates the idea of me changing anything, let alone the name of the business, which is something I am contemplating. Just because a name has been around a long time, that doesn’t mean its untouchable, does it?

Answer: 
Let me share a little story:

It being the time of year that it is, there are a few spring cleaning chores that my wife would like me to get done around the house, including cleaning the winter mildew off the deck.  Never being one to procrastinate on such things and always happy to oblige 100%, I eventually trundled off to our local hardware store to find the right product to help me accomplish my important new goal.

I saw many products that promised to make my job easier, and I am sure all of them would have worked well to some extent or another. But which one did I choose? It was something called “30 Second Outdoor Cleaner.” Now, did I really expect that this stuff would clean my deck in a mere 30 seconds? No, of course not. But given the exceptional name of the product, I did expect that it would be quick, easy, and effective.

It was.

Now, why did I pick that product over all of the other ones? Two reasons. First, I had just seen a commercial for it and the clever name was in my brain, and two, when faced with the prospect of cleaning grimy mold off of our cedar deck, any product that promised to do so so easily got my vote.

The name made all the difference. As Renee Zellweger famously said in Jerry Maguire, “You had me at hello.”

That is the value of having a great name for your product or business.

Now, this doesn’t mean that a name that has been around for three generations is not valuable in and of itself, even if it is something as mundane as, say, “Smith & Sons” (or daughter as the case may be.) Indeed, a business that has been around that long has created a lot of goodwill, and that name is probably very valuable. It likely does the same thing that my mildew product did, namely, evoke a desired image in the mind of the consumer.

But if the name does not, if it is just a name, then you cannot overlook just how important getting the right name for your business or product is. Do it right, and people will remember you. Do it wrong and, well, they won’t. It is as simple as that.

When you own a small business, creating an image in the mind of the customer is no easy feat. Given that one can find advertising almost everywhere these days, getting noticed above the din is tough. But one way to do that is to have a memorable name for your business or product because that is the first thing people will learn about your business.

The key is to

•    Know your customers – what they want and need?
•    Know your business – what makes it unique?
•    Know your value proposition – what are you offering that will resonate?

When I was building my new website, my initial idea was to call it “The Self-Employment Center.” But my web team convinced me that that name sounded too stodgy, too much like “unemployment center.” They were right. We ended up calling it TheSelfEmployed, a far more distinctive and appropriate name.

Offering a name with the benefit in it is not the only choice of course. Some businesses use  a strange name as a way to stand apart; Syzygy for example. Personally, I don’t like names like that because they are hard to remember and really mean nothing to anyone but the owner. Other folks like to be cute, like an optometrist with the name, “Eyes on the Prize.” But cute doesn’t pay the bills.

So what I am suggesting is that in this competitive landscape, if you hav

Celebrate National Small Business Week with SBAM's free Facebook Timeline cover photos

SBAM wants to help you celebrate National Small Business Week, May 20-26! Email us and we'll send you two Facebook Timeline cover photos you can use on your own Facebook page, plus a “My Business Salutes Entrepreneurs” button for use as your profile picture.

Click here for more information about National Small Business Week. 

Did you know:
  • There are nearly 180,000 employer small businesses in Michigan.
  • Small businesses account for account for 51.6% of private-sector jobs in the state.
  • Small firms made up 98.3% of the state’s employers.
  • The number of both women and minority business owners has grown. In particular, minority-owned businesses numbered 109,031 in 2007, a 47.9% increase over 2002
  • Michigan small business proprietor’s income totaled nearly $25 billion in 2009.
  • Small firms accounted for 65% (or 9.8 million) of the 15 million net new jobs created in the U.S. between 1993 and 2009. Much of the job growth is from fast-growing high-impact firms, which represent about 5–6% of all firms and are on average 25 years old.
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