Sales & Marketing

Pure Michigan Business Connect (PMBC) is a multi-billion dollar public/private initiative developed by the Michigan Economic Development Corporation (MEDC) in 2011 that introduces Michigan companies to opportunities that help them grow and expand. 

PMBC’s mission is to help Michigan businesses grow by:

  • Connecting local, national and global purchasers to Michigan suppliers by offering customized procurement or joint venture matchmaking searches, summits and buyer tours.
  • Partnering with local and national purchasers to organize dedicated buyer-supplier matchmaking events.
  • Delivering full concierge services to businesses to help find the right connections.
  • Offering dedicated international trade services for Michigan businesses who want to start or expand export activities.

More Details on Pure Michigan Business Connect (PMBC)

See how PMBC can help you forge partnerships and grow your business by creating an account in the “PMBC Community”.  The PMBC Community is an online and mobile business-to-business platform linking Michigan companies with private sector procurement opportunities and business services available from other Michigan companies.  Michigan businesses may learn more about the platform and register at no cost. 

Here are a just few benefits to joining the PMBC Community:

  • Connect with other businesses in the Community
  • Apply to attend and participate in matchmaking procurement events
  • Add your own company’s procurement needs
  • Schedule 1:1 meetings with other companies

Instructions on Creating an Account:

  1. Go to and click “Sign Up Now”.
  2. Complete the registration steps to create your personal and company profiles. Please note that if anyone from your company has created an account before you, your company may already be created. In that case you’ll simply select it from the options that show up when you begin typing your company’s name.
  3. Don’t forget to download the mobile PMBC app from the iOS App Store and Google Play stores by searching for “PMBC”, allowing you to access your account from your phone and interact with other businesses during events!


The marketing and business-building opportunities of social media. Today at 10 a.m. on the Business Next audio seminar!

Joe Serwach, Managing Director of Organik consulting, on how to take full advantage of the marketing and business-building opportunities of social media. Also, a west Michigan small business that’s keeping jobs in Michigan thanks to a new partnership in the collegiate jewelry industry. Interview with Mike Byam, managing partner with Terryberry. Plus, the week's Legislative update with Dave Jessup.

Listen today at 10 a.m., 3 p.m. and 8 p.m. on the 
Michigan Business NetworkSBAM members can log in and listen to archived programs anytime on a PC or mobile device by going to the Business Next show page

Get Business Next audio seminars delivered three times a week automatically to your iPhone or other mobile device. Subscribe in iTunes using this URL.       

Steven Strauss: Twitter for Business

Question: I like using Twitter to follow famous people and writers I like. The ability to see what they are thinking in real time is cool, and watching a breaking news story unfold on Twitter is also cool. But what I don’t get is how to really use it to grow my own business. And what would I tweet, and who would care?

Answer: Well, I tread in dangerous waters when I wade into the River Twitter, but here we go.

The first time I wrote about Twitter – several years ago – I suggested that “people really don’t want to know what you had for lunch.” OK, right, I didn’t get Twitter at the time, and not a few of you told me that. These days, let’s say I am a bit better informed. I tweet regularly, have about 10,000 followers, and it is an essential part of my marketing strategy, as it is for many businesses. But that said, Twitter nevertheless remains out of the marketing mix for a lot of small businesses.

Now, why is that?

A main reason is that the social media landscape has grown so big, so fast, that it is hard for some small business people to get a handle on yet one more thing, and they would rather play in the familiar playground of Facebook than work in Twitter (or learn Google+, Pinterest, etc.)

Consider: I first wrote my best-selling book, The Small Business Bible, in 2003. There is nary a mention of social media in that first edition because it didn’t exist. I wrote the second edition in 2007, and the only social media site I mention was . . . MySpace (yikes!) because that was it at the time. So when my editor asked me last year if I had anything new to say if we did a third edition, I was happy to report that yes, I sure did. (And incidentally, the book just came out and has about a dozen new chapters on, yes, social media, technology, etc.)

But even though there are a lot of social media sites to master these days, let me suggest that the payoffs vis-à-vis Twitter in particular, can be significant for the small business. Indeed, there are four main reasons why it’s smart (and not too late) for any small business to still jump on the Twitter bandwagon:

1. It is a great megaphone for branding: Twitter is not free – it takes time, and time is, after all, money. That said, it is time well spent. Branding a business usually takes a lot of money – you have to spend to get people to notice you and the business personality you are working to create. But by tweeting tweets that reinforce your brand, by creating a Twitter page that does the same, by becoming a thought leader via Twitter, and then by connecting with people on the site, you slowly but surely build your small business brand.

2. It is a great prospecting tool: By using the Twitter search function, you can find the people who need what you sell, with whom you can do deals, etc.

3. Twitter is the networking tool of today. No longer do you need to trudge off to the chamber mixer to meet folks who you might be able to do business with someday. No, today it is easier, faster, and cheaper to find them via Twitter. Using the tool to create and foster relationships is among its best attributes.

Maybe the easiest way to do that is to follow hashtag (#) conversations and topics that interest you and then forge relationships with those folk.

4. It is a great tool for staying connected with your customers: Small businesses that have been most successful with Twitter use it to offer exclusive deals and content to their base. By encouraging your customers to follow you on Twitter, and doing so by offering special deals on the site, you are being given permission to interact with your customers more often.

What should tweet? Well, what tweets do you like? It is probably content that is interesting, valuable, fun, or quirky. It is a coupon to your business. It is a free e-book you wrote. It is an article that you think your followers would find usefu

Get Your Business Online: Spring clean your to-do list

Spring cleaning for small businesses typically means organizing invoices and answering unread customer emails. Given that 97 percent of customers are looking online for products and services, it's also a great time to consider creating a website. SBAM has partnered with Google to make it easier by providing a free website, domain name and hosting for one year. For more information, visit

Google Streetview: new marketing opportunities for small businesses. Today at 10 a.m. on the free Business Next audio seminar.

Today on Business Next, Doug Willet of Luna Tech 3D talks about Google Streetview advances for small businesses. Also today, a legislative update from SBAM Director of Government Relations David Jessup, improving hospital customer service and profitability with John Johnson, Total Management Solutions, Ann Arbor; and NSBA chairman Chris Holman on signing of JOBS Act in Washington.

Listen today at 10 a.m., 3 p.m. and 8 p.m. on the 
Michigan Business NetworkSBAM members can log in and listen to archived programs anytime on a PC or mobile device by going to the Business Next show page

Get Business Next audio seminars delivered three times a week automatically to your iPhone or other mobile device. Subscribe in iTunes using this URL.

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