Sales & Marketing

Pure Michigan Business Connect (PMBC) is a multi-billion dollar public/private initiative developed by the Michigan Economic Development Corporation (MEDC) in 2011 that introduces Michigan companies to opportunities that help them grow and expand. 

PMBC’s mission is to help Michigan businesses grow by:

  • Connecting local, national and global purchasers to Michigan suppliers by offering customized procurement or joint venture matchmaking searches, summits and buyer tours.
  • Partnering with local and national purchasers to organize dedicated buyer-supplier matchmaking events.
  • Delivering full concierge services to businesses to help find the right connections.
  • Offering dedicated international trade services for Michigan businesses who want to start or expand export activities.

More Details on Pure Michigan Business Connect (PMBC)

See how PMBC can help you forge partnerships and grow your business by creating an account in the “PMBC Community”.  The PMBC Community is an online and mobile business-to-business platform linking Michigan companies with private sector procurement opportunities and business services available from other Michigan companies.  Michigan businesses may learn more about the platform and register at no cost. 

Here are a just few benefits to joining the PMBC Community:

  • Connect with other businesses in the Community
  • Apply to attend and participate in matchmaking procurement events
  • Add your own company’s procurement needs
  • Schedule 1:1 meetings with other companies

Instructions on Creating an Account:

  1. Go to and click “Sign Up Now”.
  2. Complete the registration steps to create your personal and company profiles. Please note that if anyone from your company has created an account before you, your company may already be created. In that case you’ll simply select it from the options that show up when you begin typing your company’s name.
  3. Don’t forget to download the mobile PMBC app from the iOS App Store and Google Play stores by searching for “PMBC”, allowing you to access your account from your phone and interact with other businesses during events!


Advice on how we can reinvent Michigan. Today at 10 a.m. on the free Business Next audio seminar

Presentations from the recent Reinventing Michigan seminar in Lansing: State Budget Director John Nixon; David Lorenz, Manager, Public and Industry Relations, Travel Michigan; Sandra Rich, President of Hiring Solutions LLC; Bob Fish, president of BIGGBY COFFEE. Plus, interviews with Loch McCabe, president of Shepherd Advisors, on the tools available to help second stage companies grow and thrive. Listen today at 10 a.m., 3 p.m. and 8 p.m. on the Michigan Business Network. SBAM members can log in and listen to archived programs anytime on a PC or mobile device by going to the Business Next show page

Get Business Next audio seminars delivered three times a week automatically to your iPhone or other mobile device. Subscribe in iTunes using this URL.  

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How would you reinvent Michigan? Leave a comment below.

Simple Checkout an Easy E-Commerce Option

Article courtesy of SBAM Approved Partner Midwest Transaction Group

If you are looking for an easy and inexpensive way to accept payments on the web, Authorize.Net’s Simple Checkout could be the perfect solution. It is so easy to configure that you will save time and money bypassing a web designer.

Simple Checkout is great for those who:
  • have a limited number of items to sell
  • wish to accept donations  
  • want to allow clients to pay invoices.
Buttons offered by Simple Checkout for your page:
  • “Buy Now”
  • “Donate” 
  • “Submit”
What you need to get started:
  • an account with Authorize.Net. Clients of MTG are extended preferred rates - literally less than half the cost of going through them directly.
Whatever your needs, you will also be provided an Authorize.Net verified merchant seal to display on your page, which is promptly recognized and verifies the safety of the transactions.

Whether you are taking orders or collecting money, Simple Checkout gives you the ability to secure your presence on the web and secure your transactions, without spending a lot of hours or dollars to do so. Visit and search Simple Checkout to see how truly easy it is.

You can be the SBAM Facebook member of the week!

On March 31, Facebook is rolling out a new look for the Facebook “brand” pages (like SBAM’s). The new design will feature a large, prominent image at the top of the page. We’re excited about sharing this new promotional imaging opportunity with you, our SBAM member firms! 

Beginning April 2, each week we are going to feature on the SBAM Facebook page a picture from an SBAM member. We invite you to start sending your photos today! What are we looking for? Pictures that illustrate the dynamism and entrepreneurial spirit of our members. Be creative – don’t just send us your logo or a photo of your building. Email your photo (or questions) to

Give a vet a job, and marketing with modern mailing lists. Today at 10 a.m. on Business Next

Helping veterans get jobs in small businesses. Michael Rogers talks with Julie Mann of Rockstar Warriors. And, the value of targeted mailing and email lists for growing your small business customer base. Guest expert Dave Fant, owner of Market Mapping plus.

Listen today at 10 a.m., 3 p.m. and 8 p.m. on the Michigan Business Network. Listen to archived programs anytime at your convenience on your PC or mobile device by going to the Business Next show page

Get Business Next audio seminars delivered three times a week automatically to your iPhone or other mobile device. Subscribe in iTunes using this URL.

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Skate to where the puck is going to be

I was attending a business networking event the other evening and I ran across a friend of mine who is a chiropractor. Interestingly enough, this networking event was taking place at a bowling alley. The name of this facility is Super Bowl of Canton, and it is one of the top facilities in the state of Michigan and boasts that it has 60 lanes at this location. This place was jammed with bowlers. They had an excellent restaurant and as I learned from the manager, business was booming. Incidentally, the owner operates thirteen bowling centers in the state. Many people are not aware of this, but there are quite a few businesses that are booming in Michigan. They are very profitable and successful because they are providing the kind services and products that people need and want, despite the economy. The fact that these businesses exist, seems to be a quiet secret often escaping the news media.
Now, this chiropractor I have known for at least 20 years has had part of his marketing plan advertising in the local paper. As I looked at him and glanced around at all the people in the bowling alley, it occurred to me that this facility would be an excellent place for him to advertise his services. It seems the activity of bowling connected to back problems would make a great fit for a chiropractor. So, I asked him had he ever considered advertising in this bowling alley. He replied, “It never occurred to me. I don’t even know if they would allow me to advertise here”. I suggested he find out. Here is an example of how easy it is to miss an opportunity to anticipate where the need for your products or services could be used.
Another example is a business person I know who owns a jewelry store. She was expressing her concern about not knowing good places to advertise. She explained that wedding shows were not ideal, because she concluded that by the time a couple were engaged, they had already purchased a ring from some other jewelry store. I thought for a moment and asked myself where would someone find potential customers who would eventually want to purchase an engagement or wedding ring? How about a place where people are just starting the dating process? One place would be on-line dating services. So, I asked her if she ever thought about advertising with an on-line dating service? She said it never occurred to her. 
A third example is a women’s fitness studio. Some of the places, its future clients could come from would be a hair salon, Weight Watchers, or a women’s clothing store. Any and all of these could be an excellent place to promote the fitness studio because their services compliment the fitness studio.
The final example, a wholesale tile company. This organization could develop business relationships with companies who would be involved in the planning of commercial building projects. Some of the relationships the wholesale tile company could target would be with architects and building planners. Another business field they could focus on would be homebuilders. These companies would use the wholesale tile company’s products as part of their offering to future homebuyers. The wholesale tile company would also develop relationships with and market to installers who work with the private sector and the home remodeling projects they would provide.
The advantage to taking this approach to locating and marketing to your future clients is a focused allotment of resources in areas that will provide you with the best return on your investment of advertising dollars or your marketing efforts. 
I hope you see the value of approaching this activity in this way. Now, to grow your client base for your business, please complete the following exercise to help you get a better idea of where to spend your advertising budget and with whom to spend your networking time.
When it comes to your business, what and where