Sales & Marketing

Pure Michigan Business Connect (PMBC) is a multi-billion dollar public/private initiative developed by the Michigan Economic Development Corporation (MEDC) in 2011 that introduces Michigan companies to opportunities that help them grow and expand. 

PMBC’s mission is to help Michigan businesses grow by:

  • Connecting local, national and global purchasers to Michigan suppliers by offering customized procurement or joint venture matchmaking searches, summits and buyer tours.
  • Partnering with local and national purchasers to organize dedicated buyer-supplier matchmaking events.
  • Delivering full concierge services to businesses to help find the right connections.
  • Offering dedicated international trade services for Michigan businesses who want to start or expand export activities.

More Details on Pure Michigan Business Connect (PMBC)

pmbc.connect.space

See how PMBC can help you forge partnerships and grow your business by creating an account in the “PMBC Community”.  The PMBC Community is an online and mobile business-to-business platform linking Michigan companies with private sector procurement opportunities and business services available from other Michigan companies.  Michigan businesses may learn more about the platform and register at no cost. 

Here are a just few benefits to joining the PMBC Community:

  • Connect with other businesses in the Community
  • Apply to attend and participate in matchmaking procurement events
  • Add your own company’s procurement needs
  • Schedule 1:1 meetings with other companies

Instructions on Creating an Account:

  1. Go to pmbc.connect.space and click “Sign Up Now”.
     
  2. Complete the registration steps to create your personal and company profiles. Please note that if anyone from your company has created an account before you, your company may already be created. In that case you’ll simply select it from the options that show up when you begin typing your company’s name.
     
  3. Don’t forget to download the mobile PMBC app from the iOS App Store and Google Play stores by searching for “PMBC”, allowing you to access your account from your phone and interact with other businesses during events!

EasyDNNNews

Hungry for Market Research? FREE Resources Abound

By Nicolette Warisse Sosulski, MLIS

(From Focus on Small Business, the Small Business Association of Michigan’s member-only magazine.)


As a prospective entrepreneur, or the owner of a small or growth-stage business, market research may be the last thing that your budget can cover at the moment. However the data that you seek may be the difference or the edge between you and success or failure. Since firms are trying to sell you market reports or mailing lists from the time you get your DBA (“doing business as…”), the question may boil down to whether or not the information that you want needs to be purchased. As a business librarian, I get dozens of requests of this nature, so I will share some of my top resources in business research, either those that are free on the Internet or often available onsite or remotely from libraries.

List Directories

Sometimes you need lists — people in a particular industry who could be customers or markets or suppliers or competitors, or people already in business in your fi eld. For this purpose, the tool I value most is a database called ReferenceUSA, published by InfoUSA. It contains directory information from every phone directory in the United States, but contains far more from other conduits of company executive information, company income, and financials. There is also a residential component, so if you know your ideal customer makes $75,000 to $100,000 per year and lives in a house in a neighborhood with a value range of $200,000 to $225,000, you can search for neighborhoods with that demographic.
Search results can be saved and downloaded into Excel so that you can further manipulate the data within. ReferenceUSA is a subscription source, purchased by libraries for access by their patrons in the library or remotely using their library cards. It is not cheap, so many libraries do not have it, but it is worth asking your library if yours has it, or perhaps making a road trip to a library that does. Ask your librarian what types of company directory sources the library owns.

Professional Associations

These can be a goldmine of information. You can identify them by Googling a particular industry sector with the word “association,” or you can find them in library sources like The Encyclopedia of Associations or association directories, both online or in print to which your library subscribes. You may not think you want to join anything, so why would this be useful? The members of an association are deeply invested in their sector of the American industry landscape. They may commission studies, reports being made available to their members, of trends in an industry such as the growth of the green cleaning sector market share in the household cleaners industry, reports that could cost a lot from a market analyst. They have newsletters or websites with membership lists. I have found specialty niche sales professionals for a manufacturing company this way. Lastly, as I tell my patrons, all of us want to keep cold foods cold. However, if I am an ice cream truck vendor, I need information about the kind of high performance mobile cold storage that is not going to be found in Consumer Reports. Ads and evaluations of this type of equipment will appear in a publication dedicated to this industry. You may decide to join the association or you may just look at their web page. You should feel free to contact associations to see what kinds of reports and studies they make available to their members.

Article Databases and the MeL Business and Jobs Gateway

You are lucky. You are in Michigan. The libraries of your state have banded together to purchase databases — collections of online articles from professional and industry journals — and have made them available to every possessor of a Michigan drivers license or Michiga

News from Social Media a New Trend?

By Emily Rozanski

Social media Web sites provide small businesses the opportunity to cost effectively reach their target markets where they are spending a majority of their time online. In addition, social media Web sites could possibly possess some time saving properties related to news and information gathering as well.

A survey, conducted by Re:NEW Michigan®, a trademark of Eiler Communications, investigated the growing use of social media marketing in business by comparing the April 2010 survey to a similar survey conducted among Michigan businesses in December 2008. Not surprisingly, social media sites such as Facebook, Twitter, YouTube, and LinkedIn all saw dramatic increases in usage in the time period between surveys. The biggest leaps came from Facebook and Twitter; Facebook saw a 28.5 percent increase in usage, and Twitter saw a 30.3 percent jump.

However, a more unexpected trend was revealed by the results of the survey. Michigan businesses reported heavily using social media Web sites in seeking news and information.

However, a more unexpected trend was revealed by the results of the survey. Michigan businesses reported heavily using social media Web sites in seeking news and information. “We believe this is due to news sites directly posting on Twitter and Facebook and links of some social sites to news sites,” said Larry Eiler, founder of Eiler Communications. Survey respondents admitted to using Facebook, Twitter, and blogs just as often as they use more traditional news sites such as CNN, MSNBC, and The New York Times when they seek news and information. Many even reported using social media Web sites as their primary source of information.

What do these results mean for the future of both social media and news information Web sites? The benefits of using social media Web sites for seeking news and information are obvious. They provide the instantaneous results that people desire for instant gratification of information.

Also, the large amount of time spent on these sites and the great amount of traffic these sites see is favorable for spreading a story. But are social media Web sites sufficient in providing a business with all the information it needs? Or are they simply being used to find brief news items that require further investigation?

Do social media Web sites have the potential to make news information sites obsolete? Re:NEW Michigan® will address these questions and others involving social media Web sites in its next survey in October.

(Emily Rozanski is a writer and new media specialist with Eiler Communications, Ann Arbor)

Texting Law is No LOL Matter Outlook Voice Access Comes to the Rescue

When Gov. Granholm signed the new Texting Bill into law during a live appearance on the Oprah Show on April 30, more than a few of us road warriors started looking for practical answers to staying legal.

According to the U.S. Census Bureau, the average American spends over 100 hours each way commuting to work every year, surely a fraction of the time most road warriors spend on the road. I have to admit, I have done my share of texting while driving.
What’s the safe bet? In my opinion, “Unified Messaging” may be the answer. On the server side, Unified Messaging (UM) delivers a complete suite of voicemail functionality, but Outlook Voice Access (OVA) may be the best part of the package. OVA allows users to interact with their e-mail, contacts, and calendaring information through any telephone or mobile phone.

Among the features in OVA:
  • Listen to new and saved e-mail and voicemail messages.
  • Forward, reply, save, and delete e-mail and voicemail messages.
  • Interact with your calendar.
  • Locate a person in the global address list or personal contacts.
  • Send a voice message to a person.

Voice Commands Keep You Hands-Free and Legal

The speech recognition technology in the Outlook Voice Access system lets you use voice commands to access your calendar and get meeting details, call the organizers, or send a message notifying attendees that you will be late. Then you can access your address book, find related messages from the sender, or call the senders directly. This system may be the best efficiency tool since the PDA. Another solution is the Cisco Unified Communications platform for small businesses, a complete package of hardware and software for integrating voice and email. Beyond integration with Microsoft’s technology, Cisco offers its own software packages to manage voice mail, email and calendaring, and even integrate your customer relationship management database.

On the leading edge for many small businesses is the concept of managed phone systems, which allows a company to outsource its phone service and system to a third-party provider. The Cisco system allows small businesses — restaurants, service intensive companies or those with disparate staff — to take advantage of the features of enterprise phone systems without the capital outlay.

Using a Virtual Private Network connection — essentially a secure, dedicated connection delivered over the Internet — managed phone service routes business calls and faxes to designated phone lines, and manages the storage and retrieval of messages. Employees can check any type of message from the same inbox — either the voicemail box, accessed from a phone, or the e-mail inbox, accessed from a computer.

Similarly, a growing number of IT companies are providing hosted (or cloud computer based) Exchange Servers that deliver similar functionality to Cisco’s managed phone systems. Keep in mind, those that currently offer Outlook Voice Access usually provide a streamlined feature set in keeping with Exchange Server 2007.

To get the system off the ground, your company will need to start with a systems analysis to understand your business needs as they relate to a newer phone system. Companies with older business phone systems may need to upgrade to take advantage of this new Outlook Voice Access technology. If your company currently uses Exchange 2007, you can take advantage of most of the Exchange 2010 features if your phone system can be integrated with the server.

If you think Outlook Voice Access will make you a more responsible road warrior or save you from one of those $100 tickets, we advise that you act now as the texting law took effect July 1.

Chad Paalman is Vice President, NuWave Technology Partners.
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