Lessons from a marketing reboot

Lessons from a marketing reboot

Michael Rogers talks with SBAM board member Park Kersman, President and CEO of Lorin Industries in Muskegon, to find out what his 75-year-old company learned from a recent major marketing reboot.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes. (