Webinar: How to Make Real News - 3/23/2017 2:00 PM - 3:00 PM


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The news cycle is getting shorter and our attention span is getting smaller. Native advertising is starting to replace traditional news stories and news rooms are shrinking making it more difficult to get our stories out, build our brands or protect our reputation. At the same time, technology is expanding and with a website, twitter or other social and digital media, your company is turning into a media company. 

In this brief webinar, we will talk about the state of the media, along with the challenges and opportunities small business such as yours have in reaching your targeted audience with the best message that will lead them to act. We will explore what that media is, the best media channel, creating engaging content and engaging the right media in what you want to accomplish. 

Daniel Cherrin is the coFounder of North Coast Strategies, a public relations firm. He is an attorney practicing strategic communications, crisis management and public affairs. Daniel is the former Communications Director for the City of Detroit and Press Secretary to the Mayor of Detroit. He has served as the Federal Lobbyist for the Detroit Regional Chamber and has successfully placed clients on CNBC, ABC, NBC, FOX, CBS and in The Wall Street Journal, The New York Times, Detroit Free Press, Detroit News and various trade publications.