Whether you’re new to digital marketing or looking to enhance your existing skills, this course will equip you with the knowledge and tools to craft effective digital marketing strategies and achieve your business objectives.
Navigating the Digital Marketing Landscape will be held in-person at SBAM (101 South Washington Square, Ste. 900, Lansing, MI 48933) on May 15, 2025, from 9:30am to 11:30am. The course minimum is 10 people and limited to 20 people.
This course will be an engaging and informative workshop designed to demystify the world of digital marketing. It will provide a comprehensive overview of key digital marketing strategies and techniques to help businesses effectively promote your brand online.
What You’ll Learn:
- Foundations of Digital Marketing: Gain a solid understanding of what digital marketing entails, its benefits, and common challenges.
- Core Components: Explore essential elements including Search Engine Optimization (SEO), content marketing, social media marketing, email marketing, Pay-Per-Click (PPC) advertising, and affiliate marketing, as well as when and how to utilize AI.
- Analytics and Data Analysis: Learn how to leverage analytics tools to measure performance and make data-driven decisions.
- Developing a Strategy: Discover how to set clear goals and KPIs, understand your target audience, and create a robust digital marketing plan.
Highlights:
- Expert-led discussions and Q&A to address your specific questions.
- Networking opportunities to connect with fellow participants and industry professionals.
Upon completion of the workshop, participants have the opportunity to apply for an audit of their website and social media channels (up to two channels). The participant completes a form and provides various pieces of information to allow LKF Marketing to perform the audit(s). The more access given to the website and/or social media channels, the better feedback LKF Marketing can provide. Participants have up to 5 business days after the workshop to apply for their website and social media audits.
Once the audit(s) is complete, LKF Marketing will schedule a 2-hour virtual Teams meeting with the participant to present the findings. Audits will include both observations and recommendations, including actionable items that the participants can complete on their own.
This course would be beneficial to business owners and their employees in need of marketing support.
Point Value: 3
