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UID:10004073-1750239000-1750246200@www.sbam.org
SUMMARY:Navigating the Digital Marketing Landscape
DESCRIPTION:Join us for an engaging and informative workshop designed to demystify the world of digital marketing. This session will provide a comprehensive overview of key digital marketing strategies and techniques to help you effectively promote your brand. \nNavigating the Digital Marketing Landscape will be held in-person at The SBAM Office (101 S. Washington Square Suite 900\, Lansing\, MI 48933) on June 18\, 2025\, from 9:30am to 11:30am. \n\n\nWhat You’ll Learn:\n• Foundations of Digital Marketing: Gain a solid understanding of what digital marketing entails\, its benefits\, and common challenges.\n• Core Components: Explore essential elements including Search Engine Optimization (SEO)\, content marketing\, social media marketing\, email marketing\, Pay-Per-Click (PPC) advertising\, and affiliate marketing\, as well as when and how to utilize AI.\n• Analytics and Data Analysis: Learn how to leverage analytics tools to measure performance and make data-driven decisions.\n• Developing a Strategy: Discover how to set clear goals and KPIs\, understand your target audience\, and create a robust digital marketing plan. \nHighlights:\n• Expert-led discussions and Q&A to address your specific questions.\n• Networking opportunities to connect with fellow participants and industry professionals. \nUpon completion of the workshop\, attendees have the opportunity to apply for an audit of their website and social media channels (up to two channels). The participant would complete a form and provide various pieces of information to allow LKF to perform the audit(s). The more access given to the website and/or social media channels\, the better feedback LKF can provide. Participants have up to 5 business days after the workshop to apply for their website and social media audits. \nOnce the audit(s) is complete\, LKF will schedule a 2-hour virtual Teams meeting with the participant to present the findings. Audits will include both observations and recommendations\, including actionable items that the participants can complete on their own.\nWhether you’re new to digital marketing or looking to enhance your existing skills\, this workshop will equip you with the knowledge and tools to craft effective digital marketing strategies and achieve your business objectives. \nLength of workshop – 1.5 hours \nPoint Value: 3
URL:https://www.sbam.org/event/navigating-the-digital-marketing-landscape-2/
LOCATION:Small Business Association of Michigan\, 101 S Washington Sq. Ste. 900\, Lansing\, 48933\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.sbam.org/wp-content/uploads/2025/04/Digital-Marketing.jpg
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DTSTART;TZID=America/Detroit:20250310T080000
DTEND;TZID=America/Detroit:20250310T170000
DTSTAMP:20250218T202103Z
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LAST-MODIFIED:20250218T202103Z
UID:10004038-1741593600-1741626000@www.sbam.org
SUMMARY:Connect. Communicate. Convince: Business Skills to Increase Profitability and Drive Effectiveness
DESCRIPTION:Companies today are experiencing the consequences of communication that falls short – loss of production\, profitability\, poor employee engagement\, and lower customer satisfaction. This course will help participants assess the effectiveness of company communications and improve individuals’ ability to develop and present effectively. \n\n\nThis course will be held in-person at SBAM (101 S. Washington Square\, #900\, Lansing\, MI 48933) on March 10\, 2025\, from 8:00am to 5:00pm. The course minimum is 8 people and limited to 15 people.  \n\n\n\n\n\n\nExclusively for Small Business Support Hub Grant Participants.
URL:https://www.sbam.org/event/connect-communicate-convince-business-skills-to-increase-profitability-and-drive-effectiveness/
LOCATION:Small Business Association of Michigan\, 101 S Washington Sq. Ste. 900\, Lansing\, 48933\, United States
CATEGORIES:SBAM Foundation
ATTACH;FMTTYPE=image/jpeg:https://www.sbam.org/wp-content/uploads/2025/02/Communication-1.jpg
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DTSTART;TZID=America/Detroit:20241113T160000
DTEND;TZID=America/Detroit:20241113T180000
DTSTAMP:20241030T160953Z
CREATED:20241001T170843Z
LAST-MODIFIED:20241030T160953Z
UID:10004000-1731513600-1731520800@www.sbam.org
SUMMARY:Capital Region Owner2Owner Event
DESCRIPTION:Please join us November 13\, 2024 at the Small Business Association of Michigan office\, downtown Lansing\, from 4:00 – 6:00 p.m. for an SBAM Owner2Owner (O2O). This event will feature a Post Election Recap and and update on the minimum wage\, tip credit phase out\, and paid sick leave mandates with SBAM’s Brian Calley\, Kelli Saunders\, and Jacob Manning.  \nThese O2O Regional Events are for small business owners only. They allow small business owners to build a sense of community in their region and gather together with other small business owners. Each regional meeting will feature components of education\, small business advocacy awareness and networking. You do not have to be a member of SBAM to attend this meeting. \n\n\n\nRegional Sponsors\n \nBlue Cross Blue Shield of Michigan \n  \n \nMEDC \n  \n \nConsumers Credit Union \n 
URL:https://www.sbam.org/event/capital-region-owner2owner-event-3-3/
LOCATION:Small Business Association of Michigan\, 101 S Washington Sq. Ste. 900\, Lansing\, 48933\, United States
CATEGORIES:O2O Events
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