Building and tracking your communications success
July 5, 2021
On this week’s SBAM Weekly Podcast, Michael Rogers talks with Heather Isch, president, owner and CEO of full-service marketing communications firm LKF Marketing. “We think it’s really important to understand what the goals and objectives are of our clients, what a homerun is going to look like,” Isch says. “And then you build out those benchmarks and tactics to help them get where they want to go.”
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