Become a Member

About Us

We Serve Small Businesses Like Yours

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Meet our team!

Our Mission is the Success of Michigan’s Small Businesses

We do this through:

  • Advocating for small business
  • Bringing business owners together to share knowledge
  • Creating collaboration and partnerships
  • Delivering group buying power

When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.

The SBAM team is currently working remotely, but can be reached at the emails and extensions below. Please note that our team enjoys “Summer Fridays” May 28th – September 3rd, when our office closes at 3pm.


Rob Fowler | CEO

Brian Calley | President

Ann Parker | COO

Chris Davis | Receptionist

Small Business Services

Scott Lyon | Senior Vice President

Kellie Neirynck | Senior Director of Products & Services
Jeffrey Thomas | Director of Agent Relations

Kevin Cuncannan | Director Small Business Services
Brittany Smith | COBRA Coordinator
Rachel Grosso | COBRA Coordinator

Membership & Development

Lori Birman | Vice President Membership & Development

Heather Hamilton | Director of Membership
Sherry Bryan | Director of Strategic Partnerships & Certification

Andrea Duguay | Director of Owner2Owner Member Engagement
Winston Larson | Sales Account Executive
Terri Gregory | Sales Account Executive
Chad Huson | Sales Account Executive

Cher Esch | Membership Coordinator

Government Relations

Micah Babcock | Director of Government Operations
Caile Richards | Energy Advocate
Jared Rodriguez | MainStreet Legislative Consulting Services LLC

Cindy Ray | MainStreet Client Coordinator

Marketing & Communications

Sarah Miller | Vice President Marketing & Strategic Communications

Anna Gernant, CDMP | Communications Coordinator

Finance & Accounting

Diane Johnson | Director of Finance
Tricia Ried | Finance Assistant

SBAM Headquarters

Our office is located at 120 N. Washington Square Suite 1000 Lansing, MI 48933
We are open M – F | 8am – 5pm

The SBAM offices are currently closed due to COVID-19. All team members are working remotely and available via email.

Get directions

We Are Happy To Help

Get in touch with our team.