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About Us

lansing capitol from washington ave

We Serve Small Businesses Like Yours

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our Mission is the Success of Michigan’s Small Businesses

We do this through:

  • Advocating for small business
  • Bringing business owners together to share knowledge
  • Creating collaboration and partnerships
  • Delivering group buying power

When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.


Brian Calley | President & CEO

Ann Parker, CAE | COO

Christina Davis | Administrative Assistant

Kelli Saunders | Executive Advisor & Director of Office Administration

Small Business Services

Scott Lyon | Senior Vice President

Michelle Beebe | Vice President Small Business Services

Kellie Neirynck | Senior Director of Products & Services

Jeffery Thomas | Director of Agent Relations

Kevin Cuncannan | Director Small Business Services

Brittany Smith | COBRA Coordinator

Rachel Grosso | COBRA Coordinator

Amy VanAlstine | Director of Billing & Enrollment

Brittany Page | Billing and Enrollment Customer Care Coordinator

Diane Marvin | Billing and Enrollment Customer Care Coordinator

Stacey Newland | Billing and Enrollment Customer Care Coordinator

Brenda Bartlett | Billing and Enrollment Customer Care Coordinator

Kayla Hall | Billing and Enrollment Customer Care Coordinator

Linnea Keeney | Group Life and Accounting Coordinator

Membership & Development

Lori Birman, CAE | Vice President Membership & Development

Heather Hamilton | Director of Membership & Sales

Sherry Bryan | Director of Strategic Partnerships & Certification

Andrea Duguay, CMP | Director of Owner2Owner Member Engagement

Winston Larson | Senior Sales Account Executive

Chad Huson | Sales Account Executive

Cher Esch | Membership Coordinator

Melissa Wilcox | Member Records Coordinator

Government Relations

Alexa Kramer | Director of Government Operations

Jared Rodriguez | MainStreet Legislative Consulting Services LLC

Cindy Ray | MainStreet Client Coordinator

Marketing & Communications

Sarah Miller, CAE | Vice President Marketing & Strategic Communications

Danielle King | Marketing Coordinator

Brandon Malaski | Energy Advocate

Finance & Accounting

Diane Johnson | Director of Finance

Tricia Ried | Finance Assistant

SBAM Headquarters

Our office is located at 120 N. Washington Square Suite 1000 Lansing, MI 48933

Visiting our office? Check out construction updates on I-496.

Our office is open M – Th | 8am – 5pm
Currently the SBAM team is all working remote on Fridays


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