Small Business Weekly Podcast — Episode 522 (17:30)
Business Success Rooted in Community and Economic Development
Located in Baldwin in west Michigan, 876 Baldwin Restaurant operates out of a renovated Masonic temple and includes a 16‑seat bar and three apartments. Santoro describes how the space reflects his personal passions – especially fly fishing – while also serving a larger purpose: creating a place that contributes to the long‑term vitality of the community.
Throughout the episode, Santoro emphasizes the restaurant’s role as more than a business – it’s a tool for community engagement and local economic development. By highlighting the area’s natural resources and heritage through thoughtful décor and community events, 876 Baldwin aims to create pride, bring people together, and encourage new energy in the local economy.
When Impact Leads, the Business Follows
A key takeaway from the conversation is Santoro’s focus on impact – building a business that helps shift the economic landscape around it. As he puts it, “We are attempting to use the restaurant and its emphasis on economic development to really change the economic landscape in this community.” He adds, “Would we like to make some money? Of course, but…I’m really turning my focus to can we make an impact on this larger community.”
The episode highlights how purpose‑driven leadership can strengthen a business while also creating ripple effects – supporting community identity, encouraging local connection, and helping create the kind of destination that draws people in and keeps them coming back.
Listen to The Small Business Weekly Podcast – Episode 522 and hear the full conversation with Paul Santoro.
About the Small Business Weekly Podcast
The Small Business Weekly Podcast, presented by the Small Business Association of Michigan, delivers a new interview with an entrepreneurial expert each week – featuring practical advice and success stories designed to support and inspire Michigan’s small business community.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.