Small Business Weekly Podcast — Episode 512 (11:44)
Episode 512 of The Small Business Weekly Podcast dives into an essential topic for entrepreneurs: how design and brand experience can drive business growth. Hosted by Michael Rogers, this episode features an insightful conversation with Rachel Nelson, CEO and principal designer of Concetti, a Detroit-based interior design strategy studio recently recognized as Michigan Celebrates Small Business’s Woman-Owned Small Business of the Year for 2025.
Why Design Matters
Design is often misunderstood as a luxury or an afterthought. However, as Nelson explains, design is strategic problem-solving. It’s about being intentional and starting with a hypothesis: “How might this new location help me reach my business goals – my revenue goals of X, my employment goals of Y?”
This approach reframes design as a critical tool for achieving measurable outcomes, not just aesthetics.
Concetti’s Co-Creation Approach
Concetti specializes in creating spaces that reflect a brand’s identity and values. Their process emphasizes collaboration with clients to ensure every design decision aligns with business objectives. This co-creation model fosters environments that not only look great but also support growth and success.
About the Small Business Weekly Podcast
The Small Business Association of Michigan’s weekly podcast offers actionable advice from top experts to help small business owners thrive. Tune in to Episode 512 for practical insights on leveraging design for your business success. Listen now: Subscribe on iTunes
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.