Small Business Weekly Podcast — Episode 528 (10:21)
Dynamic, thoughtfully produced events continue to be a powerful way for businesses to connect with audiences, even as technology rapidly evolves.
On a recent episode of The Small Business Weekly Podcast, Michael Rogers talks with Kory Miller, Director of Business Development at Detroit‑area based Show Ready and a VIP member of the Small Business Association of Michigan, about how intentional event production can drive meaningful audience and customer engagement.
ShowReady is a woman‑owned, nationally certified WBENC event technology production company providing services across the United States and globally. With an experienced team of event engineers and technical experts, the company specializes in helping businesses deliver seamless, engaging live and hybrid event experiences that support brand goals and audience connection.
Miller emphasizes that while tools like artificial intelligence and advanced event technology are transforming the industry, the human element remains central to successful events. From strategic planning to on‑site execution, understanding audience needs and crafting experiences with purpose is what creates lasting impact.
“We’re in this whole world of AI and everything, but I don’t think you’ll ever replace the human touch,” Miller says.
Technology can enhance efficiency, scale, and production quality, but Miller notes it works best when guided by experienced professionals who understand storytelling, engagement, and the nuances of live interaction. Successful events are not just technically impressive—they are designed to connect people, reinforce messaging, and leave attendees feeling engaged and valued.
By combining cutting‑edge technology with human insight and expertise, businesses can create events that resonate long after the final session ends. Miller adds that companies willing to invest in both innovation and intentional planning are better positioned to strengthen relationships and stand out in an increasingly crowded marketplace.
Listen to The Small Business Weekly Podcast – Episode 528 and hear the full conversation with Kory Miller.
About the Small Business Weekly Podcast
The Small Business Weekly Podcast, presented by the Small Business Association of Michigan, delivers a new interview with an entrepreneurial expert each week – featuring practical advice and success stories designed to support and inspire Michigan’s small business community.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.