Small Business Weekly Podcast — Episode 530 (11:54)
Thoughtful, strategic adoption of emerging technology is becoming increasingly important for small businesses looking to stay competitive and grow with confidence.
On a recent episode of The Small Business Weekly Podcast, Michael Rogers talks with Elizabeth Goede, founder and president of Ratliff Consulting and an Elite Member of the Small Business Association of Michigan, about how small businesses can embrace artificial intelligence in a way that is safe, secure, and ethical.
Ratliff Consulting is a strategic consultancy focused on helping organizations navigate AI transformation. Through assessments, ready-made tools, custom solutions, and education provided by its SPARK AI Lab™ division, the company works with businesses to build practical, responsible approaches to integrating AI into everyday operations.
Goede emphasizes that while AI offers powerful opportunities for efficiency and innovation, it’s critical that small business owners approach these tools thoughtfully. Prioritizing security, data protection, and ethical use ensures that AI adoption supports long-term success rather than introducing unnecessary risk.
She also highlights the importance of representation in shaping the future of AI. Goede notes that diverse perspectives – particularly those of women – play a key role in strengthening how AI systems are developed and applied, helping to address bias and create more balanced, effective outcomes.
“The future of AI is female,” Goede says, underscoring the value of emotional intelligence and lived experience in guiding responsible technology development. “If I can make a difference where I can give the empowerment and confidence to even one more woman to use these tools, I’m happy.”
As AI continues to evolve, Goede encourages small business leaders to embrace its potential while staying grounded in best practices and ethical considerations. With the right approach, AI can become a powerful tool that enhances decision-making, improves efficiency, and supports sustainable growth.
Listen to The Small Business Weekly Podcast – Episode 530 and hear the full conversation with Elizabeth Goede.
About the Small Business Weekly Podcast
The Small Business Weekly Podcast, presented by the Small Business Association of Michigan, delivers a new interview with an entrepreneurial expert each week – featuring practical advice and success stories designed to support and inspire Michigan’s small business community.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.