A surprising shift is emerging in corporate America as Gen Z workers, despite growing up as digital natives, are driving demand for more in-person workplace experiences and disconnection from technology. Recent research from marketing experience (MX) company Quad and the Harris Poll reveals a workplace trend that could fundamentally reshape how companies operate. The “Return of Touch” study found that 81% of Gen Z workers wish it was easier to disconnect from digital devices, while the same percentage believe digital detoxes should become routine workplace practice. This presents both challenges and opportunities for employers navigating hybrid work models and digital-first cultures. The implications for talent strategy are significant. Golden advocates for organizations to leverage this shift by creating stronger apprentice cultures with in-person mentorship opportunities. The research suggests that 78% of Americans prefer in-person social interactions to digital-only experiences, indicating that the trend extends beyond just younger workers. Meanwhile, organizations that successfully adapt could gain significant competitive advantages in recruiting and retaining talent, the study suggests.
Courtesy of SBAM-approved partner, ASE.
Click here for more News & Resources.