Hager Fox plans to grow sales by 33 percent with new focus, branding and marketing position
May 18, 2012
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SBAM member Hager Fox Heating and Air Conditioning has been servicing the Greater Lansing area since 1941. With the creation of a new position of sales and marketing manager, the company has a growth plan in place to make the next 70 years in Lansing even better, starting with a strategy to grow company sales by a third over the next 18 months.
The growth plan began with the hiring of Matthew Anderson in the sales and marketing position and the first steps of a rebranding process. The company has introduced a new logo, as well as a new website, which will continue to evolve with increased search engine optimization and new content this summer. The rebranding process will also soon include the drafting of mission, vision and core values statements, as well as service standards.
“We want to make sure we’re setting ourselves apart in the industry,” says Anderson.
Hager Fox will also be broadening its target market beyond the traditional residential and replacement services and into commercial markets.
“New construction is taking off in the Lansing area again, so we’re going to be right on top of that,” says Anderson. “And as new homes start to get built again, we’ll be looking at that market as well.”
The goal of the changes is to create an additional $1 million in sales over the next 18 months with the existing staff, after which the company may add more employees as sales continue to grow.