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Hot tips for crafting your company’s social media strategy

April 18, 2016

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews entrepreneur and social media expert Kate Snyder, owner of Piper & Gold Public Relations in Lansing, about how to put together a social media strategy for your company. Michael and Kate also talk about some recent updates to Twitter, whether or not it’s worth posting on Google +, the meaning of Facebook “Reactions,” and the type of social media content that is most effective for your small business to create. 

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