How a Family-Owned and Family-Oriented Outdoor Clothing Store Competes with Online Retailers

Bearcub Outfitters was selected by Michigan Celebrates Small Business as a Michigan SBDC Best Small Business, and in this episode, Becky shares what sets her store apart. Offering outdoor clothing and gear for everyone from infants to adults—and even pets – the shop focuses on a carefully curated product mix paired with standout customer service.

During the conversation, Becky explains how creating an in-store experience helps level the playing field against online competitors. Customers often come in looking for a specific item, discover it in person, and then return because of the personalized service they receive. As Becky notes, the goal is to provide something online retailers simply can’t: hands-on help, knowledgeable recommendations, and a welcoming environment that makes shoppers want to come back.

This episode highlights a powerful reminder for small business owners – competing isn’t always about matching online prices or scale. Sometimes, success comes from leaning into what makes local businesses special: relationships, experience, and service.

The Small Business Weekly Podcast, produced by the Small Business Association of Michigan, features weekly interviews with experts and entrepreneurs sharing real-world insights on building and sustaining successful businesses. New episodes are released every week and are available via podcast platforms such as iTunes.

🎧 Listen to Episode 517 (02/11/26) and hear how Bearcub Outfitters continues to stand out in a crowded retail landscape.

About the Small Business Weekly Podcast

The Small Business Weekly Podcast, presented by the Small Business Association of Michigan, delivers a new interview with an entrepreneurial expert each week – featuring practical advice and success stories designed to support and inspire Michigan’s small business community.