How to grow your customer base — innovative lessons from the non-profit world. Friday on Business Next!

Bill Seklar, president and CEO of the Children’s Leukemia Foundation of Michigan, talks about how his association (a small business!) has been successfully utilizing social media to expand their customer base, and how those lessons can be utilized by small business owners. Also on today’s show, Sue Schweim Tellier of JetCo Solutions has great advice on how you can successfully sell your products to government agencies.

Listen Wednesday at 10 a.m., 3 p.m. and 8 p.m. on the Michigan Business Network. SBAM members can log in and listen to archived programs anytime on a PC or mobile device by going to the Business Next show page.