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How to market your benefits and value

August 8, 2022

On today’s SBAM Weekly Podcast, Michael Rogers talks with Jennifer Jurgens, CEO and Founder of 1 Bold Step, a Grand Rapids-based strategic marketing agency. They were recently recognized as a Michigan 50 Company to Watch. “Don’t market your features, but rather market the benefits that the customer gets from working with you,” she says. “And as we move into this economic period of recession, I think that that becomes even more important. You’re looking at value, not necessarily price.”

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

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