How to market your benefits and value
August 8, 2022
On today’s SBAM Weekly Podcast, Michael Rogers talks with Jennifer Jurgens, CEO and Founder of 1 Bold Step, a Grand Rapids-based strategic marketing agency. They were recently recognized as a Michigan 50 Company to Watch. “Don’t market your features, but rather market the benefits that the customer gets from working with you,” she says. “And as we move into this economic period of recession, I think that that becomes even more important. You’re looking at value, not necessarily price.”
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