How to snag more followers for your small business Facebook and Twitter accounts

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Veronica Gracia-Wing, associate strategist for Lansing-based Piper & Gold Public Relations, about her tips and tricks for boosting the number of potential customers who follow your small business Facebook and Twitter accounts.

The Small Business Association of Michigan’s Entrepreneurial Insights every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

Also available is SBAM Shorts, a weekly show that presents quick suggestions on saving money, getting more customers and operating more efficiently. Each program is brief – running 60 seconds or less. It can also be found on iTunes.

SBAM has three other audio programs that can help you be a successful small business owner. Business Next, This Week in Small Business (with small business advocate Chris Holman) and This Week in Small Business Technology (with Linda Daichendt, executive director of the Mobile Technology Association of Michigan) are produced in cooperation with the Michigan Business Network and can be found at michiganbusinessnetwork.com.