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How to use social media to improve customer service

May 11, 2016

Social media expert Kate Snyder, owner of Piper & Gold Public Relations, talks with SBAM Vice President Communications Michael Rogers about three simple online errors every small business owner should avoid, four ways to use messaging to improve customer service, delving into Facebook Reactions, brand lessons of dogs and cats, seven ways Facebook ads can improve your business and the importance of building a social media editorial calendar. 

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