Identify your unknown customers. Today on Business Next.

Seena Sharp, author of Competitive Intelligence Advantage, talks about what’s driving the market, how to identify your unknown customers and how to find alternative uses for your products or services.

Listen Monday at 10-11 a.m. ET (replay at 4 p.m., 10 p.m. and 4 a.m.) at www.michiganbusinessnetwork.com. Downloadable podcast version available a few days later athttp://www.michiganbusinessnetwork.com/radio/Business_Next.