In sales, don’t take no for an answer! Learn how today on Business Next.

Michael Rogers talks with best-selling business author Tom Hopkins about his new book When Buyers Say No.

Listen Monday at 10-11 a.m. ET (replay at 3 p.m., 8 p.m. and 1 a.m.) at MichiganBusinessNetwork.com. Downloadable podcast versions of previous shows available here.