Making Dining Experiences a Value Differentiator
July 28, 2023
On today’s SBAM Weekly Podcast, Michael Rogers talks with Matthew Gillett, co-owner of Saddleback Barbecue, named to the list of Michigan 50 Companies to Watch for 2023. “More and more now we really see that people have to make decisions in their lives of how they spend their dollar,” he says. “And when they choose to spend it with us, we have to really double down and make that an unbelievable experience. For them the customer, not only because we want them to come back, but just because we know that times are a little bit tougher.”
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