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Small Business Weekly podcast featuring guest, Jason Piasecki

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Podcast: Important B2B Marketing Trends You Need to Know About

October 6, 2023

On today’s SBAM Weekly Podcast, Michael Rogers talks with Jason Piasecki, CEO of Revel, a business marketing agency located in Muskegon. They are VIP members of the Small Business Association of Michigan. He says use of AI is an important B2B marketing trend. “There’s lots of ways that businesses are using that, really looking to enhance their customer segmentation,” he says.  “How they dial into their customers and reach them with the right message, improving lead scoring if you’re using it for sales, and it’s a great tool for that, and also to automate repetitive tasks.”

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.

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