Navigating the Digital Marketing Landscape
Course Code: SBSHLKFM_250116
Join us for an engaging and informative workshop designed to demystify the world of digital marketing. This session will provide a comprehensive overview of key digital marketing strategies and techniques to help you effectively promote your brand.
Navigating the Digital Marketing Landscape will be held in-person at The Desenberg (251 East Michigan Avenue, Kalamazoo, MI 49007) on June 18, 2025, from 9:30am to 11:30am.
What You’ll Learn:
• Foundations of Digital Marketing: Gain a solid understanding of what digital marketing entails, its benefits, and common challenges.
• Core Components: Explore essential elements including Search Engine Optimization (SEO), content marketing, social media marketing, email marketing, Pay-Per-Click (PPC) advertising, and affiliate marketing, as well as when and how to utilize AI.
• Analytics and Data Analysis: Learn how to leverage analytics tools to measure performance and make data-driven decisions.
• Developing a Strategy: Discover how to set clear goals and KPIs, understand your target audience, and create a robust digital marketing plan.
Highlights:
• Expert-led discussions and Q&A to address your specific questions.
• Networking opportunities to connect with fellow participants and industry professionals.
Upon completion of the workshop, attendees have the opportunity to apply for an audit of their website and social media channels (up to two channels). The participant would complete a form and provide various pieces of information to allow LKF to perform the audit(s). The more access given to the website and/or social media channels, the better feedback LKF can provide. Participants have up to 5 business days after the workshop to apply for their website and social media audits.
Once the audit(s) is complete, LKF will schedule a 2-hour virtual Teams meeting with the participant to present the findings. Audits will include both observations and recommendations, including actionable items that the participants can complete on their own.
Whether you’re new to digital marketing or looking to enhance your existing skills, this workshop will equip you with the knowledge and tools to craft effective digital marketing strategies and achieve your business objectives.
Length of workshop – 1.5 hours
Point Value: 3