Prosthetics and Orthotics Firm Thrives in Their Niche Market
May 11, 2023
On today’s SBAM Weekly Podcast, Michael Rogers talks with Chris and Kim Casteel, co-owners of Anew Life Prosthetics and Orthotics in Detroit, and members of the Small Business Association of Michigan’s Leadership Council. “It’s such a niche market that it’s difficult to find employees specifically for our type of business,” Kim says. “What it really comes down to is, finding the right fit is definitely very difficult but taking care of your people is huge,” Chris adds.
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