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SBAM names 23 small business owners to its 2022-2023 board of directors   

July 6, 2022

The Small Business Association of Michigan recently named 23 small business owners to lead the organization as its 2022-2023 board of directors.

Park Kersman, president of Lorin Industries, a global leader in coil anodizing since 1943, will serve as SBAM Board Chair for SBAM’s 2022-2023 fiscal year. Lorin Industries is a third-generation family business based in Muskegon, where Kersman has been a leader for 10 years. 

“SBAM plays a critical role in the success of Michigan’s small businesses, and I’m honored to serve as chair of the board this year as we work to help small businesses recover from the pandemic,” Kersman said. “Our leadership team is ready to get to work, making Michigan’s environment more favorable so small business can thrive.”

Joining Kersman on the SBAM board are:

  • 1st Vice Chair: Sue Tellier of JetCo Federal in Grand Rapids
  • 2nd Vice Chair: Erick Stewart of Lagniappe Global Commodity in Battle Creek
  • Secretary: Sheri Welsh of Welsh & Associates in Kalamazoo
  • Treasurer: Gina Thorsen of Stormy Kromer in Ironwood
  • Immediate Past Chair: Bill Kimble of C2AE in Lansing


  • Allison Beers of Events North in Traverse City
  • Kevin Begola of Bridge Street Exchange in Fenton
  • Daniel Cherrin of North Coast Strategies in Royal Oak
  • Diane Christensen of Custom Results Corporate Consulting in Troy
  • Michael DeBruyn of Great Lakes Stainless in Traverse City
  • Derek Dickow of in Bloomfield Hills
  • Patti Eisenbraun of Brown Iron Brewhouse in Washington
  • Larry Faragalli of Brightly, LLC in Grand Rapids
  • Jim Foucher of RBV Contracting in Detroit
  • Bill Grubb of Star EMS in Pontiac
  • Sue LaBonville of LaBonville Properties in Midland
  • Dr. Karen May of Momentum Health in Mason
  • Matt Russell of Cynerge Consulting in Pontiac
  • Ginny Sherrow of Fenton Winery & Brewery in Fenton
  • Breanne Stuart of Homewatch CareGivers in Ann Arbor
  • Jason Verlinde of RFT Search Group in Farmington Hills
  • Mark Ware of Mission Point Resort on Mackinac Island

“We are lucky to have such tremendous small business leaders guiding our work to ensure that Michigan is a great place to own and operate a small business,” said SBAM President and CEO Brian Calley. “SBAM has been proudly delivering solutions to Michigan small business owners for more than 50 years and I’m confident that success will continue under this leadership.”

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