Small Business Success Depends on Effectively Telling Your Story

On this week’s SBAM Weekly Podcast, Michael Rogers talks with Lynn Golodner, Chief Creative Officer & Owner of Your People, a marketing and public relations company based in Huntington Woods. “The make-it-or-break-it for your company could be the human interface, and so it’s important to try and humanize a brand in some way so a lot of times your brand story begins with how you were created, what your origins were,” she says.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.