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The benefits of creative problem solving

March 23, 2020

John Forsberg, owner of i2Integration in Grand Ledge and a VIP member of the Small Business Association of Michigan, is a big proponent of a concept called design thinking. “It’s a methodology, you’re bringing business and design and tech teams together toward a project and building a solution under a unified vision. And really, what it’s all tailored to is the user who is the final user of that solution and building it around them,” he says. Hear John describe the four components of design thinking when he talks with Michael Rogers on SBAM’s Weekly Podcast.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

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