Small Business Weekly Podcast — Episode 513 (16:16)
Episode 513 of The Small Business Weekly Podcast dives into a topic that every entrepreneur and marketer should pay attention to: how to maintain authenticity and personal connection in a world increasingly dominated by artificial intelligence.
In this episode, Michael Rogers interviews Kim Bode, owner of 8THIRTYFOUR, recently recognized by Michigan Celebrates Small Business as a Women-Owned Small Business of the Year. Her firm specializes in the fractional CMO model and offers soft skills training through 8THIRTYFOUR Schools.
Kim emphasizes that while AI is a powerful tool for research and idea generation, it should never replace genuine human creativity and interaction. As she puts it:
“The best idea is an idea that comes from you. It’s not going to be something that comes from AI. You still have to personalize and make it relevant to your industry, your business, whatever it is.”
She also stresses the importance of fact-checking AI-generated content, noting that while it can help you get started, it’s not infallible.
Key Takeaways from the Episode:
- Personal branding remains critical in today’s marketing landscape.
- Authentic, unpolished interactions resonate more than automated responses.
- AI can assist with research, but human creativity drives meaningful engagement.
About the Small Business Weekly Podcast
The Small Business Association of Michigan’s weekly podcast provides actionable insights for entrepreneurs looking to grow and succeed. Subscribe on iTunes to catch new episodes every week.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.