The Keys to Business Success for an Award-Winning Disability-Owned Small Business
April 24, 2025
On this week’s SBAM Weekly Podcast, Michael Rogers talks with Justin Caine, the owner of Good Fruit Video, recently recognized by Michigan Celebrate Small Business as the Disability-Owned Small Business of the Year. Caine discusses the importance of video marketing and his journey as a business owner with a disability. He highlights the power of video for engaging audiences and conveying information effectively, stating that “when you are hearing something and you’re seeing it at the same time, that’s just doubling the power of what’s going on.” Regarding his award and efforts to improve disability awareness, Keane says “My whole goal when I started was to be successful despite being a person with disabilities. As time went on, I recognized that actually being a person with a disability was not a negative thing, it was a differentiator.”
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