Small Business Weekly Podcast — Episode 525 (10:41)
A Michigan-based company is redefining how businesses think about commercial insurance by focusing on growth, strategy, and risk optimization.
On the latest episode of The Small Business Weekly Podcast 040826, Michael Rogers talks with Frank Cox, CEO of iCOR Solutions, recently named a Michigan 50 Company to Watch for 2026. The conversation explores how iCOR Solutions takes a broader, more strategic approach to commercial insurance, helping businesses strengthen capital while managing risk more effectively.
Rather than leading with insurance products alone, Cox explains that iCOR Solutions begins by understanding where a business is headed. “When we come into a business our first objective is to help them figure out are you in growth mode or do you want to be in growth mode?” he says.From there, the company works with clients on areas such as strategic planning and leadership development to help improve capital before addressing risk.
That integrated approach, Cox notes, often means capital improvement and risk optimization go hand in hand – though not always. Sometimes businesses need support in one area first, depending on their goals. This flexibility is what sets iCOR Solutions apart and has contributed to its recognition as a company to watch in Michigan’s competitive business landscape.
Listen to The Small Business Weekly Podcast – Episode 525 and hear the full conversation with Frank Cox.
About the Small Business Weekly Podcast
The Small Business Weekly Podcast, presented by the Small Business Association of Michigan, delivers a new interview with an entrepreneurial expert each week – featuring practical advice and success stories designed to support and inspire Michigan’s small business community.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.