Use social events this summer to lay the groundwork for future sales. Advice today on Business Next

Michael Rogers talks with sales trainer and business coach Greg Coyne, of Gerry Weinberg & Associates/Sandler Training, about appropriate techniques you can use at summer social events to prime-the-pump for future sales opportunities.

Listen Monday at 10-11 a.m. ET (replay at 4 p.m., 10 p.m. and 4 a.m.) at www.michiganbusinessnetwork.com. Downloadable podcast version available a few days later at http://www.michiganbusinessnetwork.com/radio/Business_Next.