Award-winning Firm Helps Small Businesses Thrive in the Evolving World of SEO and AI
July 4, 2025
On today’s program, Michael Rogers talks with Rayanne and Lance Beaudry, the co-owners of Avalanche Creative, a company recently honored by being named to the Michigan 50 Companies to Watch list for 2025. Avalanche Creative is a marketing agency specializing deeply in search engine optimization (SEO), also building websites for strategic revenue outcomes from search engines and AI.
The Beaudrys discuss SEO’s evolving role, noting that its principles benefit AI visibility. “Websites for businesses are still incredibly important for the moment of transaction,” Lance says. “And you can influence your visibility as people learn about your business off platform, off of your website. Now on the email marketing side, I think email marketing, SMS marketing are even more important now because you own that list. If you get people to say, yeah, go ahead, email me, text me, it is incredible to own that and as long as you’re not bothering them too much, you’re keeping them engaged with your brand.”
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