Generative AI, Prompting, and Business Applications
Course Code: SBSHASE_25148
This course will delve into the advanced applications of AI, particularly focusing on generative AI, and how it can be prompted effectively for business outcomes, enhancing creativity, productivity, and customer engagement.
This course will be held virtually on October 2, from 1:00pm to 4:30pm. The course is limited to 12 grant participants.
The objective of this course is to provide participants with a comprehensive understanding of generative AI models and their capabilities in content creation and data synthesis. Participants will learn the art and science of crafting effective prompts to fully harness the potential of AI. The course will also explore how generative AI can be applied across various business functions to drive innovation. In addition, participants will engage with real-life examples demonstrating the use of generative AI in marketing, product development, and customer service.
Upon completion of this course, the learner will be able to:
• Explain the principles and applications of generative AI in business settings.
• Craft effective prompts to generate content, solutions, or insights tailored for business needs.
• Evaluate the effectiveness of AI-generated outputs for specific business applications through hands-on exercises.
• Apply generative AI techniques to solve business problems or create new opportunities in their field.
This course would be beneficial to:
• Marketing and content creators interested in AI-driven content generation.
• Product managers and innovators seeking to use AI for product design or enhancement.
• Business professionals aiming to understand how to leverage generative AI for strategic purposes.
• Business leaders responsible for overseeing AI strategy.
Point Value: 4