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5 Communication Strategies to Improve Engagement

November 9, 2023

Effective communication is the cornerstone of fostering a highly engaged and motivated workforce within any organization. Enhancing employee engagement through effective communication is vital for organizations seeking to invigorate their workforce, whether dispersed remotely, operating on the front lines, or working in office settings. Here are five strategies to improve engagement via communication.

Foster Top-Down Transparency and Visibility

Trust within the workplace thrives when leadership spearheads transparent communication. Research from a 2022 People Element survey underscored the significant need for improved communication from senior leadership, revealing deficiencies in various areas. These included insufficient communication (44%), lack of a clear vision (40%), and a sense that leadership undervalues employees (39%).

To build a more connected organization, it’s critical to enhance leadership visibility and approachability. Ensure management communicates regularly and purposefully, initiating two-way conversations. Adopt strategies such as having leaders personally sign off on important messages and incorporating photos of leadership in their communication signatures to humanize interactions.

Encourage Two-Way Communication and Active Listening

Establishing open and honest two-way communication requires proactive efforts. Create diverse communication channels to gather feedback from employees, transcending the scope of an annual survey. Fostering multidirectional dialogue allows for unstructured feedback, revealing insights into employees’ thoughts and concerns.

Actively listen to employees’ voices and integrate their feedback into company messages, strategies, and values. Emphasize the importance of providing space for open dialogue, ensuring that employees receive confirmation of their communications, fostering a culture of trust and inclusion.

Centralize Communication Technology

Streamline communication tools by centralizing them for easier accessibility. Implement user-friendly employee apps, offering a unified platform for all job-related communications and applications. Such tools provide a consistent and straightforward user experience across different devices, catering to both desk workers and frontline/remote employees.

Centralized communication platforms ease the complexity of accessing information, thereby saving employees time and effort, ultimately enhancing their engagement and loyalty.

Cultivate Community Through Recognition, Support, and Inclusion

Effective internal communication plays a pivotal role in building a sense of community. Utilize recognition to celebrate accomplishments and demonstrate empathy towards the challenges employees face, fostering engagement and appreciation. Support the mental well-being of employees, especially frontline workers who may feel disconnected from the central office.

It’s crucial to extend the culture of support to all employees, emphasizing diversity, equity, and inclusion (DE&I) not only in hiring but also in fostering a sense of belonging and community. Establish employee resource groups to facilitate discussions on DE&I issues and provide a safe space for diverse backgrounds and experiences.

Inspire and Energize Through Messaging

Leverage internal communication to inspire and motivate employees, particularly in the face of burnout and disengagement. Craft messaging that envisions a shared goal, inviting employees to contribute to the collective future. Inspiring content should go beyond providing information, resonating with employees by emphasizing the “why” alongside the “what,” “where,” and “how.”

Encourage user-generated content, such as stories from the job, celebrating victories, and peer recognition, which helps employees feel acknowledged and keeps engagement thriving.

By implementing these strategies, organizations can foster a communicative environment that bolsters employee engagement, collaboration, and a sense of belonging across all levels of the workforce.

Source: Blink.

By Heather Nezich, courtesy of SBAM-approved partner, ASE.


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