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Communications and its role in building a reputation “trust bank” for your small business

October 21, 2019

Michael Rogers talks with Ginny Seyferth, founder and president of nationally-known public relations and communications firm SeyferthPR in Grand Rapids.

Communications to customers and employees is a sometimes neglected part of small business management. “I think often we get so busy producing what it is we do that we forget about building a reputation and consistently depositing in what I would call a ‘trust bank’ of who we are and what our reputation is,” says Ginny Seyferth, founder and president of nationally-known public relations and communications firm SeyferthPR in Grand Rapids.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes. (https://itunes.apple.com/us/podcast/small-business-association/id1046974889?mt=2)

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