Company purpose as a competitive edge
February 28, 2022
On today’s SBAM Weekly Podcast, Michael Rogers talks with Roger Burnett, founder of Social Good Promotions Inc., and a VIP member of the Small Business Association of Michigan. “Purpose is a great competitive differentiator,” he says. “Certainly, we’re promoting strategies for businesses, what that is in alignment with their brand values. But that’s not the only kind of business that can hire us because we are trained in a methodology that allows us to connect with your brand values.”
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