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The Small Business Weekly podcast, featuring Annette Crandall

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Giving Customers the Supreme Service that Keeps Them Coming Back

January 12, 2024

On this edition of the SBAM Weekly Podcast, Michael Rogers talks with Annette Crandall, president of custom injection molder Quality Assured Plastics. “Customer service is everything,” she says. “If they can’t get the parts they need when they need them and they’re not good parts, then they don’t pretty much need us. It’s helpful now that we’re doing so much electronically, because there is a lot of distance between us and some of our customer’s physical location.”

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.

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