SBAM-Approved Partner Vendors are carefully selected organizations that deliver broad value to our diverse membership and align with SBAM’s long-term strategic goals. Approval is limited and based on the following criteria:
SBAM-Approved Partner Vendor
Statewide & Scalable Offering
- Demonstrated ability to support SBAM’s full member base at scale
- Must be able to serve businesses across Michigan (not regionally limited)
- Solutions must be relevant across multiple industries, not niche or single-sector only
Clear Member Value Advantage
- Must provide a meaningful, exclusive benefit to SBAM members
- Preferred pricing, discounts, or cost savings
- Enhanced service levels or bundled value
- The offering must be better than what a typical small business could obtain on their own
Revenue & Sustainability for SBAM
- Must create non-dues revenue opportunity for SBAM (revenue share, sponsorship, or program participation)
- Support the long-term sustainability of SBAM programs and services
- Financial model must be transparent and mutually beneficial
Proven Quality & Credibility
- Established track record with strong reputation and client success
- Ability to meet service, compliance, and operational standards expected by SBAM
- Willingness to participate in ongoing performance review and accountability
Strategic Alignment with SBAM
- Directly supports SBAM priorities (e.g., workforce, benefits, compliance, operations, growth)
- Reinforce SBAM’s position as a trusted, vetted resource for small businesses
- Willing to collaborate on education, awareness, and member engagement
Commitment to Partnership
- Join SBAM as an Elite level member or Friend of Small Business
- Engage in co-marketing, education and member outreach
- Support SBAM in paid sponsorships for our Events; Michigan Celebrates, Annual Meeting, O2O meetings
- Act as a true partner, not just a vendor seeking exposure
Academy Content Contributor
SBAM Academy is our online learning hub for practical, Michigan small business‑focused education. Individuals can purchase and access live webinars and self‑paced courses that help small business owners and their teams build skills, stay compliant, and make confident decisions – anytime, from anywhere.
Academy content must be relevant to small businesses, practical and actionable, educational (not sales-focused), accurate, and aligned with SBAM’s mission to support Michigan employers.
Become a Content Contributor by submitting the interest form today!
Advertising & Sponsorship Opportunities
SBAM puts your brand in front of Michigan small business decision-makers through trusted events, education, and digital channels that build credibility, visibility, and meaningful engagement that traditional advertising can’t match.
There are several ways you can sponsor and advertise your company’s offering to SBAM members. Contact Winston Larson for more information.
Events – Connect with small business owners through event sponsorships, including in-person opportunities and educational webinars.
- Michigan Celebrates Small Business Summit & Gala
- Annual Meeting
- Golf Outing to Benefit the Foundation
- Owner2Owner Regional Meetings
- Leadership Council Meetings
- Women’s Entrepreneurial Fellowship
- MI Hidden Talent Workshop
Don’t miss out on these unique opportunities to build visibility, strengthen relationships, and demonstrate your commitment to the small business community.
Focus Magazine – Reach SBAM members directly through their mailboxes. With articles, stories and editorials on issues that matter, our readers rely on FOCUS as an important source of information impacting their business.
Email Newsletters – Banner ad placed within our Small Business Weekly and Lansing Watchdog. These are excellent opportunities to put your company in front of small business decision makers
Podcast – A weekly podcast presents a dynamic audio interview from Michigan small business owners and influencers.
Webinars – Present a thought leadership webinar on a topic pertinent to small business ownership.
Social Media – Extend your reach through paid advertising on SBAM’s robust social media platforms.
Online Community – Banner ad placed within this dedicated space where members can engage, interact, and share insights with each other.
SBAM Academy – Banner ad placed within the online learning portal where users can purchase courses and access live and on-demand events and webinars.
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