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How to make thoughtful use of market intelligence

November 20, 2015

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with author and business consultant Seena Sharp about using market intelligence to help improve the flexibility of your business operation. Seena emphasizes three key takeaways: being aware of what’s changing in your business environment, recognizing that what is true today might not be true tomorrow, and being broad minded but thoughtful about your sources of business intelligence information.


Small Business Association of Michigan’s Entrepreneurial Insights is a new program, hosted by Vice President Communications Michael Rogers, that every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

Also available is SBAM Shorts, a weekly show that presents quick suggestions on saving money, getting more customers and operating more efficiently. Each program is brief – running 60 seconds or less. It can also be found on iTunes.

SBAM produces three other audio programs that can help you be a successful small business owner. Business Next, This Week in Small Business (with small business advocate Chris Holman) and This Week in Small Business Technology (with Linda Daichendt, executive director of the Mobile Technology Association of Michigan) are produced in cooperation with the Michigan Business Network and can be found at

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