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Is Zenefits Coming After Your Customers?

January 6, 2016

By Scott Lyon
Senior Vice President

Is Zenefits coming for your clients?  I ask this question, because that is what it looks like to me.  If you have not seen their website page at of the Brokers that Zenefits Competes With in Michigan – they clearly identify many Michigan agencies as a competitor.  So, the question is, what is your agencies’ response to this challenge?  Will you play offense or defense?  Do you have the tools to compete head to head with Zenefits or others that have their sights set on your customers?

The Small Business Association of Michigan (SBAM) has just launched SBAM Connectivity, powered by Benepay Technologies. The new member-only benefit helps small business owners manage payroll, time and attendance, employee benefit administration, as well as compliance with the Affordable Care Act, ERISA and other human resources regulations.  It helps you compete head to head with Zenefits and their technology.

With SBAM Connectivity, our members can select from an array of options that will help save time and money, and keep their records up-to-speed, including ACA reporting.  We have done the homework so they don’t have to, and right-sized the technology used by large companies in their human resource administration. Better than that, we have right-priced it as well.

Connectivity users can choose from modules that include standard payroll administration all the way to a fully administered and integrated system that includes payroll, time and attendance, expense tracking, employee benefits administration (enrollment additions, changes and terminations), employee evaluations, payroll tax filings and a link to most private exchanges small business owners may be using.

Connectivity is especially powerful because it connects with SBAM’s sponsored Blue Cross Blue Shield Michigan and Blue Care Network program, Lincoln Financial, Section 125, COBRA administration and our consolidated billing system. Connectivity lets small business owners easily scale the platform to what is right for them. And they never pay for what they don’t need or will not use.

I am excited about the opportunity that Connectivity brings to you and your customers.  For additional information go to or call Jeff Thomas, Hub Copp or Kellie Neirynck at 800.362.5461.

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