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New app and website keeps track of membership benefits

April 16, 2013

Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? If you answered “yes,” you’re not alone.  In a survey of members across alumni, professional, cultural and other associations by the loyalty technology company Larky, 73 percent of respondents say they “know they’re entitled to member discounts, but don’t know what they are or how to get them.”

You’re probably a member of many membership groups – SBAM of course, but also AAA, AARP, USAA, professional associations, alumni associations, credit cards, health insurance, museums, and many more. Most of these memberships offer you dozens or even hundreds of valuable perks and discounts. But keeping track of them all is like parking a Cadillac in a closet, and remembering to use them at the right time and place is maddening too. The end result: you miss out on savings and don’t get the full value of your memberships.

SBAM is a good example. Your SBAM membership entitles you – and your employees – to more than a dozen discounts tailored to small business such as OfficeMax, FedEx, legal services, video production, gift card services, and more. But these discounts don’t often occupy top of mind so members often forget to take advantage of them. Your employees are even more disadvantaged because they’re usually less connected to SBAM than the corporate admins.

SBAM’s partner Larky has a free solution that helps your company and your employees save money and get more from your memberships.

Larky is a web and mobile platform that helps people get all the discounts they deserve from their memberships. After a 30-second sign-up, you view all your perks and discounts across all your memberships on your “perks dashboard.” You can search, browse by category, and even filter by location. Larky’s free iPhone app takes it a step further by alerting you when you’re physically near a discount. Walk into OfficeMax and Larky will remind you to use your SBAM member discount. Walk around town and Larky will surprise you with discounts you never knew you had.

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