Profile of an innovative Detroit-based entrepreneur, Candice Simons
August 29, 2016
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with entrepreneur Candice Simons, owner of Detroit-based Brooklyn Outdoor. When Northville, Michigan native Candice Simons returned to her home state after establishing herself in the outdoor advertising industry for ten years in Chicago, she knew exactly what she wanted to do. Her goal was to start her own company: an outdoor advertising company with a fresh perspective and a vibrant creative energy. The result is Brooklyn Outdoor, one of the most innovative and successful new outdoor advertising companies in the industry. Simons founded Brooklyn Outdoor in January 2013, and the company has subsequently emerged as a regional and national force. With satellite offices and full-time sales representatives in in New York and Los Angeles, Brooklyn Outdoor is able to provide full national coverage. Access to unique outdoor inventory is an appealing asset for the vendors, advertising agencies, media buyers, and independent operators that Brooklyn Outdoor serves. Simons and her team also work directly with property owners, helping them to develop, maintain, and market their assets.