February 17, 2011
By John Westra, Director, NuWave Government Solutions. From the Small Business Association of Michigan’s member-only Focus on Small Business magazine.
You’ve probably noticed codes like the one shown here. They are popping up on in-store displays, print media and even Real Estate signs. They are called QR Codes and are a type of 2D scan code/tag. Next to the more familiar 1D barcode, QR codes are the most widely adopted form of scan code being used today. Microsoft has a competing and colorful 2D solution called Microsoft Tags, but very few content publishers have adopted it.
Besides linking to online web content, you can use QR codes for:
- Contact information that will create a contact record on most phones
- Email address that will open the smart phones email client and fill in the “To” address
- Geographic (GIS) information that will allow people to quickly navigate to a destination
- Almost any other free-form data you want people to have.
As the number of people using smart phones increases, you are going to see more of these QR codes being used. Like any other new technology, the greatest rewards will come to those who find a way to use it to add value, before their competitors!
Ready to get started? Connect to the Internet with your Smart Phone and point your mobile web browser to www.scanlife.com. The website will automatically detect if your phone is supported and you will be prompted to download the ScanLife software.