The Benefits and Limits of AI in Small Business Digital Marketing
July 7, 2023
On last week’s SBAM Weekly Podcast, Michael Rogers talked with Jason Dodge, founder of Black Truck Media + Marketing. His firm was recently named a member of the Michigan 50 Companies to Watch for 2023. He shared his thoughts on artificial intelligence (AI). “You leverage AI where it makes sense,” he says. “Automate certain things in your business, those tasks that are just a time suck. But really, when it comes down to it, does AI understand the intent of your customer? And the answer right now is no, they don’t.”
The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.