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The Small Business Weekly podcast featuring Sara Moylan of SHEFIT

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The Urge to Solve a Consumer Frustration Leads to Business Sucess

March 29, 2024

On this episode of SBAM’s Weekly Podcast, Michael Rogers talks with Sara Moylan, founder of a great Michigan small business success story: SHEFIT, based in Hudsonville. “I believe some of the best products are born out of one’s desire to solve a problem and that was me,” she says. “I never had any intention of starting a company, I was just a frustrated fed up consumer who decided to take matters into her own hands, because every sports bra I wore was not doing what I needed. And that’s really how SHEFIT was born. It was really truly born out of a desire to change what wasn’t working.”

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.


Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.

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